
Contract Compliance Bot: Logo Specs vs. Reality
Sponsorship contracts don’t buy “exposure” in general — they buy specific, measurable delivery: a logo must be on screen for a minimum number of seconds, occupy a defined share of the frame, appear in the correct brand color, and stay within approved zones. The problem is that these requirements are often verified manually, leading to disputes, delayed invoices, and margin leakage.
A Contract Compliance Bot changes that. By detecting logos, measuring size and placement, checking color fidelity, and accruing duration automatically, it issues a clause-by-clause pass/fail report before invoices are released. The result: fewer make-goods, faster cash collection, and auditable evidence packs that sponsors and finance teams can trust.
For executives, the takeaway is clear: treat compliance as revenue assurance. With the right mix of ready-to-use APIs (logo recognition, OCR, anonymization) and tailored rule engines, you can make compliance a real-time capability that protects today’s margin and strengthens tomorrow’s renewals.

E-Sports Overlays: Measuring Virtual Brand Presence
Esports overlays — virtual billboards, HUD bugs, replay wipes — now command real budgets, and they deserve stadium-grade measurement. This post shows how to turn gameplay and broadcast footage into qualified exposure seconds using modular computer-vision blocks (logo recognition, OCR, object detection, anonymization), then roll those seconds into two board-ready KPIs: vSOV (visual share of voice) — how much of the screen you truly owned — and CPeS (cost per exposure second) — what you paid for that ownership. Grounded in current IAB gaming guidance, the framework helps publishers and sponsors price, verify, and optimize inventory across titles, proving value with auditable numbers — and giving leadership a practical path to faster deals, cleaner renewals, and better unit economics.