Scoreboard OCR Meets Logo Metrics: Context Matters
Sponsors don’t pay for minutes on screen — they pay for moments. This post shows how reading the live scoreboard with OCR and fusing it with logo analytics turns generic “screen time” into impact time tied to goals, timeouts, penalties, and late-game drama. You’ll see why context changes valuation math and how three board-ready KPIs — Impact-Adjusted Exposure Seconds (IAES), moment-filtered vSOV, and impact-adjusted CPeS — defend rate cards, reduce make-goods, and shift spend to higher-yield assets. We outline a pragmatic rollout: start with ready APIs (OCR, Brand Recognition, Image Anonymization), prove pricing lift on a short pilot, then add custom rules for your league and workflows. The outcome is a moment-based sponsorship product backed by audit-ready evidence — and a clearer path to ROI.
From Highlights to ROI: Annotating Sponsor Moments
Sports highlights don’t just drive views — they can prove sponsorship ROI. This post shows how auto-tagging the exact seconds when a goal and a sponsor logo share the frame turns highlights into commercial evidence. Editors receive ready-made, brand-sorted clips with Screen Time baked in for instant social; commercial teams get standardized KPIs — vSOV, Exposure Score (area × position × clarity), and Cost per Exposure Second (CPeS)—to price, defend, and optimize deals. We outline a pragmatic path: assemble fast with ready vision APIs (logo recognition, OCR, anonymization), then tailor models for your venues to cut costs and lift accuracy. The result is faster distribution, cleaner make-goods, and board-level proof that turns highlights into revenue.