From Sponsorship Spend to Screen Time ROI
Global brands pour billions into sports sponsorships, product placements, and broadcast signage — but too often rely on vague estimates to measure success. Traditional reporting offers little clarity on how much visibility a brand actually earns on screen. This post explores how AI-powered video analytics transforms sponsorship measurement, delivering precise metrics like screen time and visual share of voice. For executives, the shift from assumption to accountability unlocks smarter budget allocation, stronger negotiation leverage, and a sustainable competitive advantage in the sponsorship marketplace.
Beyond Mentions: Measuring Visual Brand Presence in UGC
User-generated content delivers up to 8.7× more engagement than branded posts, yet most of these moments remain invisible in executive dashboards. Why? Because logos and products often appear in photos and videos without a single tag or mention. Traditional monitoring misses these silent exposures, undervaluing true brand reach and ROI.
The next frontier is visual brand detection — AI-powered technology that identifies logos and branded elements in UGC, sponsorship footage, and influencer content. For C-level leaders, this means finally capturing the full spectrum of brand presence, strengthening negotiations, optimizing marketing spend, and ensuring investments are tied to their real impact.
In a marketplace dominated by visual platforms like TikTok, Instagram, and YouTube, seeing the whole picture is no longer optional — it is a strategic imperative.