
From Highlights to ROI: Annotating Sponsor Moments
Sports highlights don’t just drive views — they can prove sponsorship ROI. This post shows how auto-tagging the exact seconds when a goal and a sponsor logo share the frame turns highlights into commercial evidence. Editors receive ready-made, brand-sorted clips with Screen Time baked in for instant social; commercial teams get standardized KPIs — vSOV, Exposure Score (area × position × clarity), and Cost per Exposure Second (CPeS)—to price, defend, and optimize deals. We outline a pragmatic path: assemble fast with ready vision APIs (logo recognition, OCR, anonymization), then tailor models for your venues to cut costs and lift accuracy. The result is faster distribution, cleaner make-goods, and board-level proof that turns highlights into revenue.

Real-Time Dashboards: Logo Metrics in the Broadcast Truck
Producers can’t optimize what they can’t see. This post shows how real-time dashboards in the broadcast truck turn sponsorship from a next-day report into a live, revenue lever. Using low-latency, edge-AI pipelines, we push Screen Timeand visual Share of Voice (vSOV) to tablets in under two seconds — so directors can rebalance LED rotations, cue lower-thirds, and protect rate cards during the game. You’ll get an executive blueprint for the on-truck architecture, the quality-weighted metrics that stand up in negotiations, and a pragmatic build-vs-buy path that combines ready services — such as a Brand Recognition API — with targeted customization. The outcome: fewer make-goods, stronger auditability, and mid-game yield management that compounds across a season.

Camera-Angle Math: Maximizing Sponsor Screen Time
In modern sports sponsorship, visibility is no longer guaranteed by logo placement alone — it’s dictated by camera angles. A logo that dominates the main broadcast may vanish in drone shots or sideline replays, leaving millions in potential value unseen. To solve this, forward-looking sponsors and rights-holders are turning to multi-feed video stitching and AI-powered analytics that measure exposure across every angle and platform. By tallying true screen time, share of voice, and exposure clarity, executives gain auditable metrics that transform negotiations, justify ROI, and protect brand integrity. The future of sponsorship valuation is clear: camera-angle math is now boardroom math.